Consumer Research

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IFIC Survey: Public Perceptions of Food Ingredients

Download the survey results here Do consumers shy away from ingredients that are unfamiliar or have chemical-sounding names? And do they gravitate towards foods with certain ingredients, while avoiding others?…

2023 Food and Health Survey

The 2023 Food and Health Survey marks the 18th time the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions.…

2022 Food and Health Survey Spotlight: Snacking

Whether it’s salty or sweet—or, for many, a mix of both!—Americans are no strangers to snacks. But what exactly are Americans’ preferences when it comes to the kinds of snacks…